Google Ads · UAE, Singapore & India
Google Ads Expert & PPC Consultant for leads you can count, not just clicks.
“We’re spending on ads, but we can’t tell what’s working.”
I’m Manivasagam, a Google Ads certified consultant. I build every account around one number, your cost per lead, and show you exactly where the budget goes.
Google Ads Certified · 8+ years · 50+ clients
What you get
Your monthly report.
One page, every month. Here’s what’s on it.
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One number that matters
Spend, leads and cost per lead at the top. No impressions or “reach” dressed up as results.
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Is it getting cheaper?
Cost per lead month by month, so you can see the account improving, or hear why it isn’t.
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Where leads came from
Calls, forms and WhatsApp tracked separately, so you know what actually rings your phone.
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Money I stopped wasting
Searches that were never going to buy, blocked before they eat more budget.
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What happens next month
Three plain-language changes, agreed with you before I make them.
- Calls 31
- Forms 29
- WhatsApp 24
AED 1,140 of clicks from searches that were never going to buy:
- “free”
- “jobs”
- “DIY”
- “course”
- “second hand”
- Move 20% of budget to the best-performing campaign
- Test two new headlines on the main ad group
- Add call-only ads for evening hours
What’s included
The campaigns, and everything that makes them pay.
I only run the campaign types that suit your goal. Most accounts start with Search and tracking, then grow from there.
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Search campaigns
Ads for people already searching for what you sell. Usually the lowest cost per lead.
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Performance Max
Search, YouTube, Display, Maps and Gmail from one campaign, set up with proper signals and assets.
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Remarketing & Display
Bringing back people who visited but didn’t enquire, with frequency caps so they don’t get annoyed.
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Conversion tracking
Every call, form and WhatsApp click counted in Google Ads and GA4 before a single dirham is spent.
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Landing page fixes
Faster, clearer pages lift Quality Score and cut what you pay per click.
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Ongoing optimisation
Negative keywords, bids, budgets and ad copy, reviewed every week, not once a quarter.
What changed for Google Ads clients.
Named clients across Singapore, the UAE, Kuwait, Qatar and India. Tap any row for the full case study.
Getting started
Your first 30 days.
Tracking comes before spend. Here’s what happens after you say yes.
- Week 1
Audit or research
I review your account, or your competitors’ ads if you’re starting fresh, and find where budget is leaking.
- Week 2
Tracking first
Calls, forms and WhatsApp set up as conversions in GA4 and Google Ads. Nothing launches blind.
- Week 3
Build & launch
Campaigns, ad copy and negative keywords, within a daily budget cap you approve.
- Week 4
First report
Cost per lead, what’s working, what I’ve cut, and the plan for month two.
Honest fit check
Is Google Ads right for you?
Ads aren’t right for every business. Better to know before you spend.
A good fit if…
- You sell something people actively search for on Google.
- You can set aside a monthly ad budget. Most small businesses in the UAE and Singapore start around AED 1,500–3,000 or SGD 800–2,000.
- You can answer calls and WhatsApp messages quickly. Paid leads go cold fast.
- You want cost per lead reported honestly, good month or bad.
Probably not a fit if…
- You want traffic that keeps coming without paying per click. That’s SEO. See SEO →
- You’d rather see impressions and clicks than enquiries.
- You don’t want conversions tracked. I won’t run an account blind.
Questions
What people ask before starting.
How much does Google Ads cost for a small business?
There’s no fixed minimum. Most small businesses in the UAE and Singapore start with AED 1,500–3,000 a month (or SGD 800–2,000) in ad spend. The budget matters less than the structure: tight keywords, negative keywords and conversion tracking beat a bigger, messier account every time.
How long until I see results?
Ads can bring enquiries from day one, but the first two to four weeks are a learning phase while Google gathers data. Cost per lead usually settles after the first month, and months two and three are when optimisation starts compounding.
Should I use Performance Max?
Sometimes. It works best once you have conversion data and good assets: headlines, images and video. Without proper audience signals and tracking it can waste budget, so I often start with Search and add Performance Max when the account is ready.
Search or Display: which do I need?
Search reaches people actively looking for what you sell and usually gives the best cost per lead. Display and YouTube build awareness and bring back past visitors. Most businesses start with Search and add remarketing.
Do you manage accounts in the UAE and Singapore?
Yes. I run campaigns across Dubai, Abu Dhabi, the wider GCC, Singapore and India, for home services, real estate, B2B, hospitality and e-commerce.
Can I run Google Ads alongside SEO?
Yes, and I recommend it. Ads give you visibility now while organic rankings build, and the search terms that convert in Ads tell us which pages to build for SEO.
You’ll talk to me, not an account manager.
Send me your account, or your competitors’ ads if you’re new, and I’ll show you where the budget leaks. It’s free.
Want traffic that doesn’t stop when the budget does? See SEO