Google Ads Expert
& PPC Consultant
I'm Manivasagam — a Google Ads certified PPC consultant with 8+ years managing Lead Generation, Performance Max, and Brand Awareness campaigns for businesses across UAE, Singapore & India. Every dirham and dollar of ad spend is tracked, tested, and optimised for maximum ROI.
- Google Ads Certified
- Google Analytics
- Conversion Tracking
- 8+ Years Experience
Google Ads Campaigns I Run
From capturing high-intent search traffic to building brand awareness across every Google surface — I manage the right campaign type for your goals.
Performance Max (pMax)
Google's most advanced campaign type — pMax uses machine learning to serve your ads across Search, Display, YouTube, Gmail, Maps, and Shopping simultaneously, automatically optimising toward your conversion goals. I set up proper asset groups, audience signals, and conversion tracking to make pMax actually perform.
Start a pMax campaign- Cross-channel coverage (Search + Display + YouTube)
- Smart bidding & tROAS optimisation
- Asset group strategy & creative testing
- Audience signal setup for faster learning
- Conversion-led targeting from day one
- Feed-based Shopping integration
Lead Generation Campaigns
Capture high-intent leads from people actively searching for your service. I build keyword-tightened Search campaigns with conversion-optimised landing pages and call tracking.
- Exact & phrase match keyword strategy
- Negative keyword audit & ongoing management
- Ad copy A/B testing (RSAs)
- Call & form conversion tracking
Brand Awareness & Display
Put your brand in front of your target audience before they search. Display, YouTube pre-roll, and Demand Gen campaigns that build recognition and retarget warm audiences.
- Display network & audience targeting
- YouTube in-stream & bumper ads
- Remarketing lists (RLSA & Display)
- Frequency capping & brand safety
Not sure which campaign type is right for you?
A free Google Ads audit tells you exactly where your budget should go — no obligation, no jargon.
Why Google Ads Delivers the Fastest ROI
"Google Ads puts your business in front of customers who are actively searching for exactly what you sell — no waiting months for organic rankings."Let's Build Your Campaign
Unlike SEO (3–6 months), a well-built Google Ads campaign can drive qualified traffic and leads from day one — no waiting for rankings to build.
PPC's intent-driven model means your budget targets people actively searching for what you sell — not passive browsers. Every click is a warm prospect.
Set daily caps, pause campaigns instantly, scale what works. No long-term agency lock-ins. Your spend stays within the limits you set, always.
Every click, call, and form submission is tracked via Google Ads + GA4 + GTM. You always know your exact cost-per-lead and return on ad spend.
Certified across Search, Display, and Performance Max. I know how Google's algorithm rewards well-structured accounts — and how to avoid costly mistakes.
Real Google Ads Results for Real Businesses
Not vanity metrics — real revenue, real enquiries, real bookings. Here's what I've delivered for clients across UAE and Singapore.
Google Ads Revenue Campaign
Ran targeted Google Ads for Galloway Acoustics, an acoustic solutions brand in the UAE — generating over AED 100,000 in tracked revenue through Search and Display campaigns focused on high-value B2B decision-makers.
Home Services Lead Generation
Improved enquiry volume by 124% for Fixinguru's Google Ads campaigns — through precise keyword targeting, negative keyword management, and conversion-optimised ad copy built around Singapore's home services intent.
Property Booking Campaigns
Drove consistent apartment booking enquiries for Expat Corporate through targeted Google Search campaigns focused on expat relocation and corporate housing intent keywords in Singapore.
How I Set Up & Manage Your Google Ads
A structured 4-step process that eliminates wasted spend and builds campaigns that scale.
Free Ads Audit
I review your existing Google Ads account (or competitors' if starting fresh) to identify budget waste, missed opportunities, and quick wins.
Campaign Strategy
Keyword research, audience mapping, budget allocation, and campaign structure — all aligned to your specific business goals and market.
Build & Launch
I set up campaigns, write compelling ad copy, configure conversion tracking (GTM + GA4), and launch with proper attribution from day one.
Optimise & Report
Monthly performance reviews, bid adjustments, A/B testing ad copy, and clear reports showing cost-per-lead and ROAS — no jargon.
Businesses across UAE, Singapore & India
"I'm proud to work with these amazing clients, helping them achieve their digital marketing goals."
Google Ads Tools & Platforms I Use
Industry-standard tools that give your campaigns an analytical edge and full transparency.
Google Ads — Frequently Asked Questions
How much does Google Ads cost for a small business?
There's no fixed minimum — Google Ads works on any budget. Most small businesses in UAE and Singapore start with AED 1,500–3,000/month (or SGD 800–2,000/month) in ad spend. The key isn't the budget size, it's how the account is structured. A well-built campaign with proper keyword targeting, negative keywords, and conversion tracking will outperform a larger, poorly managed budget every time.
What is Performance Max (pMax) and should I use it?
Performance Max is Google's AI-driven campaign type that serves your ads across all Google channels — Search, Display, YouTube, Gmail, Maps, and Shopping — from a single campaign. It uses machine learning to automatically optimise toward your conversion goals. pMax works best when you have conversion data and well-prepared assets (headlines, images, videos). Without proper setup — including audience signals, asset groups, and conversion tracking — it can waste budget. I set up pMax correctly from day one.
What's the difference between Search campaigns and Display campaigns?
Search campaigns show text ads to people actively searching for your keywords on Google — high intent, lower funnel. Display campaigns show visual banner ads across Google's network of websites to build awareness or retarget people who've visited your site — broader reach, upper funnel. For lead generation, Search campaigns typically deliver the best cost-per-lead. For brand awareness and remarketing, Display and YouTube campaigns are more effective. Most businesses benefit from running both.
How long until I see results from Google Ads?
Unlike SEO, Google Ads can drive results from day one. However, the first 2–4 weeks is typically a learning phase where Google's algorithm gathers data and optimises delivery. You'll usually see your cost-per-click and cost-per-lead stabilise after the first month. Months 2–3 are when proper optimisation — bid adjustments, negative keywords, ad copy testing — starts compounding returns.
Do you manage Google Ads for UAE and Singapore businesses?
Yes. I manage Google Ads campaigns for businesses in UAE (Dubai, Abu Dhabi, and across the GCC) and Singapore. I understand the local search behaviour, competitive landscape, and seasonality in both markets. I've run campaigns for clients in home services, real estate, B2B, hospitality, and e-commerce across these regions.
Can I run Google Ads alongside SEO?
Absolutely — and I'd recommend it. Google Ads and SEO are complementary. Paid ads give you immediate visibility for competitive keywords while your organic rankings build over time. Data from Google Ads (which keywords convert, which ad copy resonates) also informs your SEO content strategy. Running both gives you full-funnel coverage and reduces your dependence on a single traffic channel.
Have a question not covered here?
Ask Me DirectlyLet's Build Something Great Together
Have a project in mind? I'd love to discuss how I can help grow your business online. Drop me a message or reach out directly.